The Internet is everywhere these days; on our phones, tablets, tv’s, tied into our cameras and even cars, with Wi-Fi accessible from everywhere, making the world grows smaller every day as a result. Hard to believe that the first internet transmission was sent (just months after Neil Armstrong walked on the moon) on October 29, 1969.

After all these years, Internet Day is a celebration of this culmination of computing and communication technology, and the way it has brought all our lives even closer together. We are able to video conference around the world and information is transmitted and stored at unbelievable rates between computers.

The world changed by internet

Without the internet, tv programs, films and series would only be able to be transferred by camera roll and courier, and no VOD platforms like Netflix or Amazon Prime would exist. The only available information source would be the newspapers and MediaLab would not be here as media management cloud solution.

Remember your first mobile phone that was not connected to the internet yet, where you could only call, text and play snake on? Teenagers these days will probably wonder how you get a snake on your screen or be confused that there are no app icons in there. That is what all smartphones would be like now if it was not for the internet.

Nowadays, the internet is everywhere, whether we like it or not. It is our main source of information and communication, always carried around on our mobile phones. Moreover, we can tell time, navigate, shop, plan and spend hours on the internet for entertainment. All from the tiny little screen. Who knows what we can do next?

The Broadcast & Media Entertainment business

On a daily basis, huge amounts of DVDs were sent to broadcasters and screened to find suitable content for broadcasting. The tapes that made the cut were then shared with numerous experts, whom would rapidly need to decide which images were appropriate and which ones were not. This was quite a labor-intensive and expensive process. The organization thought there had to be a more efficient method in collecting, distributing and screening tape recordings; a new and fully automated system replacing all manual activities.

A system in which producers can effortlessly supply there new formats and subsequently we can easily share and view this content both internally and externally with our sponsors. The latter being much desired by the business”, as said by Sven Sauvé, RTL Nederland’s former Chief Operational Officer (COO) and now Chief Executive Officer (CEO).

In addition, it was an urgent wish from the business to be able to share images more easily. This was the beginning of MediaLab. Nowadays, the media management platform of MediaLab is being used by a lot of broadcasters, production houses, marketing agencies and corporate brands to distribute, (re)view and store media.

Want to know how MediaLab can contribute to your media management workflow? Request a free demo today!

Medialab Team

Oct 29, 2020
MediaInformationMedia Management

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