Why European media companies are rethinking their cloud strategy and how MediaLab offers a local alternative
In recent years, cloud storage has become the default solution for managing large volumes of media files. We even cheered this on. But with shifting thoughts around data sovereignty, regulatory compliance, and vendor lock-in, European companies are starting to ask an important question: “Should we not have a backup plan in place, alongside the American cloud giants, for storing and managing our most sensitive content?”
We believe the answer lies in choosing a partner that is both cloud-agnostic and transparent.
Giving you control over where your data is stored
MediaLab is built for companies that need flexibility, control, and compliance when storing and sharing media assets. That is why we offer a range of storage options, leaving you in control of where your data is stored and processed.
- Compliant cloud storage
Our cloud environment ensures your data is processed in line with our Data Processor Agreement. This keeps you fully aligned with GDPR and other local data protection laws. - Private cloud or hybrid setups
For companies that want more control, we support hybrid configurations that combine our secure cloud with your own infrastructure. This is ideal for broadcasters and brands with strict internal policies. - On-premises storage
We also provide full on-premises installations for clients who want complete ownership of their environment. You get all the features of MediaLab while keeping everything on your own hardware. - Our own hardware in Amsterdam
Unlike many platforms that only rent space from global hyperscalers, we run our own servers in Amsterdam. Your files are processed in our facility and if you want to stay away from the hyperscalers, we can help you out.
Why this matters more than ever
Geopolitical shifts and changing regulations have made data storage a strategic issue. Laws like the US CLOUD Act mean that data stored with an American provider could still be accessed by US authorities, even if it is hosted physically in Europe.
This raises serious questions for companies dealing with confidential media files or other sensitive data.
A local solution without compromise
Choosing a European-oriented partner does not mean giving up on innovation or scalability. MediaLab supports some of Europe’s biggest media companies and brands with a platform that is fast, secure, and built for professional workflows.
Whether you are handling user-generated content, internal review processes, or large-scale media distribution, our storage backbone adapts to your needs, giving you more transparency and choice.
Looking to move your media closer to home?
If you are exploring alternatives to purely US-based cloud platforms or want more control over your data location, MediaLab can help. From fully managed cloud solutions to hybrid and on-premises storage, we offer the flexibility you need with the security you expect.
Let’s bring your media back to Europe. 🔒
