[{"data":1,"prerenderedAt":116},["ShallowReactive",2],{"customer-story-warner-bros":3},{"id":4,"title":5,"author":6,"authorRole":6,"body":7,"category":6,"company":69,"compareAfterItems":70,"compareAfterTitle":66,"compareBeforeItems":76,"compareBeforeTitle":66,"compareText":6,"compareTitle":82,"date":83,"description":84,"extension":85,"featured":86,"galleryDescription":66,"galleryImages":87,"galleryLabel":66,"galleryTitleAccent":66,"galleryTitleText":66,"heroImage":88,"image":88,"industry":89,"logoSrc":6,"meta":90,"navigation":86,"path":91,"productDescription":66,"productFeatures":6,"productItemsFeatured":92,"productLabel":66,"productStatus":66,"productTitleAccent":66,"productTitleText":66,"productUrl":66,"quoteAttribution":93,"quoteText":94,"readTime":6,"sections":95,"seo":99,"sitemap":100,"snapshotCompany":69,"snapshotFounded":101,"snapshotKeyOutput":102,"snapshotLocation":103,"snapshotProblem":104,"snapshotScale":105,"snapshotSize":106,"stem":107,"subcategory":6,"tag":6,"titleHtml":108,"videoUrl":66,"whatsnextHeadingHtml":109,"whatsnextNum":110,"whatsnextParagraphs":111,"__hash__":115},"content/customer-stories/warner-bros.md","How Warner Bros. International Television Productions runs global distribution and internal screening",null,{"type":8,"value":9,"toc":65},"minimark",[10,33,57],[11,12,16,20,23,26],"story-section",{"heading-html":13,"id":14,"num":15},"Scale, security, and the weight of \u003Cspan class='accent'>a global catalogue\u003C/span>","story-section-1","01",[17,18,19],"p",{},"WB ITP's commercial function is distribution. Every title in the catalogue eventually needs to reach the right licensee, broadcaster or international colleague in the right format, on their window. Every internal production goes through review cycles that need to happen before any of that starts.",[17,21,22],{},"Those are two different jobs. In many media companies they live in two different systems, each with its own permission model, its own upload workflow, and its own audit trail.",[17,24,25],{},"That works until it doesn't:",[27,28,30],"story-checklist",{":items":29},"[\"Screeners get sent through channels built for something else.\",\"Access to distribution packages gets granted in ways internal reviewers don't have visibility into.\",\"When something has to be pulled back or re-issued, no single system holds the full record.\"]",[17,31,32],{},"For an organisation operating across 150-plus markets, that kind of split creates overhead that scales with the business rather than staying constant.",[11,34,38,41,44,49,52],{"heading-html":35,"id":36,"num":37},"One environment for the \u003Cspan class='accent'>full content lifecycle\u003C/span>","story-section-2","02",[17,39,40],{},"WB ITP deployed MediaLab as the environment for the full content lifecycle across international distribution and internal screening.",[17,42,43],{},"Content enters MediaLab from productions. It’s organised for market-specific distribution packages and delivered to licensees and broadcasting partners under time-limited, scoped access. The same environment surfaces content for internal screening review, with access granted only to what a given reviewer needs to see. Watermarking, access windows, and audit logs apply across both flows because they run on the same infrastructure.",[45,46],"story-card-grid",{":items":47,"caption":48},"[{\"label\":\"Scripted Drama\",\"title\":\"WB Entity Catalogue\",\"description\":\"Multi-territory licensing\"},{\"label\":\"Non-Fiction\",\"title\":\"Combined Catalogue\",\"description\":\"Format and finished\"},{\"label\":\"3rd Party\",\"title\":\"Partner Titles\",\"description\":\"Curated selection\"},{\"label\":\"Internal\",\"title\":\"Production Screeners\",\"description\":\"Pre-release review\"}]","All content types handled through a single MediaLab environment",[17,50,51],{},"The file that enters is the file that gets screened, approved, packaged, and distributed.",[53,54],"story-lifecycle",{":items":55,"label":56},"[{\"icon\":\"download\",\"title\":\"Ingest\",\"description\":\"Productions deliver\"},{\"icon\":\"eye\",\"title\":\"Screen\",\"description\":\"Internal review\"},{\"icon\":\"shield\",\"title\":\"Control\",\"description\":\"Access & perms\"},{\"icon\":\"globe\",\"title\":\"Distribute\",\"description\":\"150+ markets\"},{\"icon\":\"search\",\"title\":\"Audit\",\"description\":\"Full visibility\"}]","Warner Bros. ITP content lifecycle on MediaLab",[11,58,62],{"heading-html":59,"id":60,"num":61},"One access model \u003Cspan class='accent'>behind distribution and screening\u003C/span>","story-section-3","03",[17,63,64],{},"WB ITP now runs its outbound distribution and its internal viewing on one platform with a single access model. Content moves from ingest to licensee delivery without manual re-routing between systems. Internal teams screen the same content that will ship to partners, on scoped access rather than separate screener links",{"title":66,"searchDepth":67,"depth":67,"links":68},"",2,[],"Warner Bros. International Television Productions (WB ITP)",[71,72,73,74,75],"One platform, one access model","Scoped access inside the same environment","Single log across the full content lifecycle","Direct into MediaLab, into the same environment used downstream","Time-limited, watermarked, controlled per package",[77,78,79,80,81],"Separate systems, separate permission models","Sent through channels built for other purposes","Split across tools","Delivery blocked on manual re-routing between systems","No single system held the full record","The shift from disconnected tools to a unified hub","2026-07-30","A catalogue drawn from every Warner Bros. entity, plus third-party titles, moving into 150-plus markets. Licensees, broadcasting partners, and internal production teams all needing access to different pieces of the same content, under different permissions, on different timelines. Warner Bros. International Television Productions handles both the outbound distribution and the internal screening from a single MediaLab environment, with one access model behind both.","md",true,[],"/images/content/customers/warner-bros.png","Live Events",{},"/customer-stories/warner-bros",false,"Head of Operations, Warner Bros. International Television Productions","We distribute programming to over 150 markets and we screen the same content internally to align our teams before every campaign window. MediaLab does both without us having to maintain two separate systems, two sets of access controls, or two operational workflows. For an organisation operating at our scale, that kind of consolidation is not a convenience. It is a business requirement.",[96,97,98],"The challenge","The implementation","The outcome",{"title":5,"description":84},{"loc":91},"2009 as WB ITP / WBITVP","Formats and finished programming (scripted drama, non-fiction, and format titles) drawn from Warner Bros. Discovery and select third parties","Global. Active markets across Europe, Asia Pacific, Latin America, and beyond","Distribution to 150-plus markets and internal screening ran in two separate systems with two permission models, so screeners went out through channels built for other purposes, internal reviewers couldn't see who had access to what, and no single system held the record of what had been issued or pulled back.","Distribution to 150+ markets, employees in 30+ countries","10,000+ employees","customer-stories/warner-bros","How Warner Bros. International Television Productions \u003Cspan class='accent'>runs global distribution and internal screening\u003C/span>","The bigger picture: when distribution \u003Cspan class='accent'>IS the product\u003C/span>","04",[112,113,114],"For entertainment companies whose core commercial function is licensing content to markets worldwide, the distribution infrastructure is not a supporting system, but the product itself. Every file that arrives late, every screener that fails to load, every access link that expires at the wrong moment is a commercial event with direct consequences.","With distribution and internal viewing on one environment, WB ITP can open campaign windows on schedule without waiting on parallel workflows to reconcile. New markets can be added into the distribution model without rebuilding permission logic. Internal review cycles run against the same content that will ship to licensees, so what teams sign off on and what reaches partners are the same file, tracked in the same place.","The distribution operation now scales with the catalogue rather than with the number of tools underneath it.","E93ZWb8ucgaUPb5eesQhcCX4H19-4ALtAqiSDqZVh_c",1785419949251]