[{"data":1,"prerenderedAt":112},["ShallowReactive",2],{"customer-story-klm-open":3},{"id":4,"title":5,"author":6,"authorRole":6,"body":7,"category":6,"company":77,"compareAfterItems":78,"compareAfterTitle":74,"compareBeforeItems":79,"compareBeforeTitle":74,"compareText":80,"compareTitle":81,"date":82,"description":83,"extension":84,"featured":85,"galleryDescription":6,"galleryImages":6,"galleryLabel":6,"galleryTitleAccent":6,"galleryTitleText":6,"heroImage":86,"image":86,"industry":87,"logoSrc":6,"meta":88,"navigation":85,"path":89,"productDescription":74,"productFeatures":74,"productLabel":74,"productStatus":74,"productTitleAccent":74,"productTitleText":74,"productUrl":74,"quoteAttribution":90,"quoteText":91,"readTime":6,"sections":92,"seo":96,"sitemap":97,"snapshotCompany":77,"snapshotFounded":98,"snapshotKeyOutput":99,"snapshotLocation":100,"snapshotProblem":101,"snapshotScale":102,"snapshotSize":103,"stem":104,"subcategory":6,"tag":6,"titleHtml":5,"videoUrl":6,"whatsnextHeadingHtml":105,"whatsnextNum":106,"whatsnextParagraphs":107,"__hash__":111},"content/customer-stories/klm-open.md","How TIG Sports and Events ran sponsor media  for the KLM Open on MediaLab",null,{"type":8,"value":9,"toc":73},"minimark",[10,26,43],[11,12,16,20,23],"story-section",{"heading-html":13,"id":14,"num":15},"Sponsor communications ran on \u003Cspan class='accent'>consumer tools\u003C/span>","story-section-1","01",[17,18,19],"p",{},"TIG Sports and Events manages media operations for some of the Netherlands' most visible sporting events. The KLM Open brings together sponsors including KLM, American Express, and Audi, each of whom needs timely access to event photography, video, and social content featuring their brand.",[17,21,22],{},"Before MediaLab, that content moved through a patchwork of consumer file-sharing tools. Photographers uploaded to one place. Video went somewhere else. Sponsors received links through separate channels. There was no single view of what existed, where it lived, or who had access to it.",[17,24,25],{},"The problem was not the quality of the content. TIG's production teams captured strong material. The problem was that the system for organizing and distributing it could not keep pace with a five-day, multi-stakeholder event.",[11,27,31,34,37,40],{"heading-html":28,"id":29,"num":30},"A platform that met the \u003Cspan class='accent'>procurement requirements\u003C/span>","story-section-2","02",[17,32,33],{},"TIG's requirements went beyond file sharing. Security and ISO 27001 certification were explicit procurement criteria, not preferences. They also wanted a Dutch or at least European-native service provider.",[17,35,36],{},"MediaLab entered through a proof of concept: the NIBC Tour of Holland, an earlier TIG event. That deployment went well enough that TIG moved the relationship forward. The KLM Open was the first major label event under the agreement.",[17,38,39],{},"What distinguished MediaLab in the evaluation was not a single feature, but the combination of centralized media management, structured access control for external stakeholders, and the ability to handle photos, video, and documents in one branded environment.",[17,41,42],{},"TIG didn’t want to replace their production workflow. They needed a place where everything their production teams captured could be organized, shared securely, and retrieved by the right people.",[11,44,48,51,54,67,70],{"heading-html":45,"id":46,"num":47},"What MediaLab \u003Cspan class='accent'>provided\u003C/span>","story-section-3","03",[17,49,50],{},"MediaLab deployed a fully branded KLM Open portal. The setup required tenant configuration, folder structure design, and hands-on onboarding prior to the event. Ilaya Los, MediaLab's customer success manager, led the onboarding and supported the configuration.",[17,52,53],{},"The portal was structured around how TIG organizes their event content.",[55,56,57,61,64],"ol",{},[58,59,60],"li",{},"Social media photography broken down by day and by photographer, sponsor-specific folders, VIP content, video and 360 experience content, and supporting documents including sponsor guides in PDF format.",[58,62,63],{},"External photographers and content creators uploaded directly to the platform through dedicated upload links.",[58,65,66],{},"Content was then sorted and redistributed by TIG's team into topic-based and sponsor-specific collections.",[17,68,69],{},"During the five-day event, MediaLab provided premium SLA coverage extending beyond standard office hours. It was not needed. The platform ran without incident.",[17,71,72],{},"The content operation included multiple professional photographers, external videographers, a 360 experience content creator, and influencers producing short-format social media content with subtitles. All of it routed through the same portal.",{"title":74,"searchDepth":75,"depth":75,"links":76},"",2,[],"TIG Sports and Events","Single branded portal for all event media|Sponsor-specific folders with direct access to brand-relevant assets|Structured taxonomy by day, photographer, topic, and sponsor|Dedicated upload links for photographers and content creators|ISO 27001 certified platform with role-based access|Content still being accessed and downloaded weeks after the event closed","Content scattered across Dropbox, Google Drive, WeTransfer|Sponsors received files through ad hoc channels|No centralized view of what content existed|External contributors uploaded to various locations|No security framework or access control|Event media difficult to locate after the fact","The ratio matters. This was not a storage project. The platform was not a place where files went to sit. On peak days, nearly 40% of the total file library was being actively viewed or downloaded. Sponsors were using the content as the starting point for their own social media campaigns and communications.","Content organized during the event, still active after it","2026-07-02","The KLM Open is one of European golf's flagship tournaments. Part of the DP World Tour. Five days of competition, dozens of photographers, videographers, and influencers capturing content across the course. High-profile sponsors expecting their assets organized, accessible, and on time. Before MediaLab, the content pipeline ran on Dropbox, Google Drive, and WeTransfer. It worked until the volume made it unworkable.","md",true,"/images/content/customers/klm-open-customer-story.jpg","Live Events",{},"/customer-stories/klm-open","Tess Buesink, Marketing and Communication, TIG Sports and Events","We had content coming in from multiple photographers, videographers, and content creators every day. Our sponsors needed to find exactly the assets featuring their brand, and they needed them fast. The old setup made that harder than it should have been.",[93,94,95],"The challenge","The decision","The implementation",{"title":5,"description":83},{"loc":89},"2004","A fully branded KLM Open sponsor portal that centralised contributor uploads and gave sponsors secure, role-based access to their brand-relevant assets.","The Netherlands","Sponsor media for a five-day, multi-stakeholder tournament was running on a patchwork of Dropbox, Google Drive, and WeTransfer, with content arriving from multiple photographers and videographers into separate channels, no single view of what existed or where it lived, no access control, and no way for sponsors to quickly find the assets featuring their brand.","4,000+ files uploaded across the tournament. 1,500+ files viewed and downloaded on peak days. Content still being accessed after the event ended — the platform stays online.","10-50 employees","customer-stories/klm-open","A template that \u003Cspan class='accent'>runs again\u003C/span> next year","04",[108,109,110],"The KLM Open is a returning event. So is the NIBC Tour of Holland. TIG also runs one-off championships:  rowing, gymnastics, and others that follow the same pattern of high-intensity production over a  compressed timeline.","What MediaLab gave TIG is not just a platform for one event. It is a reusable operational template. The folder structures, the upload workflows, the sponsor access model -- all of it carries forward. When the next KLM Open starts, TIG does not rebuild the content operation from scratch. They open last year's structure, adjust for this year's sponsors and production teams, and the system is live.","For event-driven organizations, that is the real efficiency. Not the five days of the tournament. The weeks of setup that disappear when the infrastructure already exists.","u4n_u4ILUIJyDg65UG4D6R6ReFQouryFhLxsLi8dqc4",1783405871748]