Rapid sharing, evaluating, decision making and broadcasting with MediaLab.
RTL Nederland is a trendsetting multimedia company with a leading position in the Dutch consumer and advertising market.
Sorting, sharing and evaluating new programs used to be manual activities and thus a very time-consuming and costly undertaking.
Together with MediaLab, whom developed such a system upon their request, it became a reality.
“A system in which producers can effortlessly supply their new formats and subsequently, it allows us to easily share and view this content both internally and externally with our sponsors and stakeholders.”
In addition to simplification, security played an important role in choosing our own environment.
“In short, all of RTL’s photo’s and audiovisual data is uploaded to our MediaLab environment and shared from there"