Consumer behavior is changing daily. Technology is changing daily. A challenge for every organization, but for marketing departments in particular. Because how do you keep sending out your message? As a result, we see a massive increase in the use of video in marketing strategies. Opportunities, but also a lot of new problems. Videos are generally larger files. But how do you manage them properly?
Why should you choose for video?
A few facts and statistics. Videos are considered to be easy to digest and to understand. 90% of all viewers of video have said that video has become a big part of their decision-making process. People are 1200% more likely to share a post containing video then just pictures or text. To go short: video is the ultimate tool to get attention from and connect with your viewers. Don’t just inform, but try to inspire as a brand. Stand out in the massive overload of content that your (potential) clients are facing.
New technology, new problems
Incorporating video into your marketing strategy does have certain effects on your media process. You have to ensure proper storage, management, distribution and archiving of your media files. Accessibility and security are important issues to cover. Then there’s the matter of efficiency and frustration. For instance: how do you prevent numerous versions of files to be stored all over your server?
Another problem to think about is how you are going to share your media files if they’re too big to be sent by email. There are numerous tools to send bigger files, but often they use expiring links. You have no idea if your files have been received and you can’t add additional information, like metadata or embargo comments.
Security is a big issue in this digital era. How do you keep your data safe in the cloud and how do you keep control over your data. Where is it stored? You want to know where your data is and who has access, but how?
Another issue is the so-called ‘legacy’. Your organization has its programs and applications, that have been running for years. Chances are they don’t comply with the current IT infrastructure. But they’re too valuable to dismiss and still do what they need to do. How does that work when you start working in a cloud?
One tool to solve your problems
For all these questions and more, MediaLab is here to help. We help you to design a flexible and scalable media structure for video and other large media files. When we design your cloud, we listen to your wishes and needs. MediaLab has features that will make your media process run more efficiently and user-friendly. For instance, you know who’s uploaded and shared files at any time. But you can also keep track of who’s viewed the files and there is the option to leave comments on the spot. MediaLab offers a 24/7 support team, so you can keep your business running as smoothly as possible.
Within the cloud, all your stakeholders can work on the entire process of media transferring. From any device, from any place. We make it a priority to keep your files safe and secure during all stages of the process.
MediaLab knows media files
MediaLab is a platform for transferring media content, with its origins in the tv-industry. Through the years we’ve gained a ton of experience in the field of large media files and media structures. This experience allows us to advise and guide companies of all sizes and in all branches when it comes to organizing and managing their media content library.